// Sales Training

Winning Major Sales

Maximize value, differentiate, and win your major opportunities.

Tactics without strategy is the noise before defeat. - Sun Tzu

This is as true today as it was thousands of years ago. Sellers who can build and execute a strategy to win sales opportunities of all sizes—from the everyday to the most important—consistently win more sales.

In Winning Major Sales, your sellers learn a comprehensive, systematic, and repeatable process for creating winning sales strategies, plus they’re introduced to a rigorous opportunity planning tool.

Top-Performing Sellers are more likely to...

65%
Lead highly effective proposal and finalist presentations
48%
Develop strong action plans to win their most important opportunities
72%
Gain commitment from the buyer

Source: RAIN Group Center for Sales Research, The Top-Performing Seller

If sellers want to win, they must plan to win from the start. They must infuse value throughout the sales process and approach each sale from a customer-focused point of view.

Winning Major Sales not only gives your team a proven opportunity approach and planning process, but also covers exactly how to maximize value for multiple decision makers in a variety of roles.

Watch this video to learn how your sellers can strategize to win bigger deals.


Plan to Win Major Deals From the Start

Learn how your team can:

  • Manage sales opportunities to win your most important deals
  • Strategize to neutralize competitor advantages
  • Generate ideas and action plans with Win Labs

Winning Major Sales Training Modules

With our selection of portable learning modules, we work with you to quickly design custom curricula with the sales skill content your team needs to manage and win opportunities.

module_icon Winning Sales Opportunities: The Power of Win Labs
  • Learn how Top Performers plan to win and manage sales opportunities
  • See the selling process through the eyes of the buyer
  • Generate the best ideas, strategies, and action plans with Win Labbing
module_icon How to Run a Win Lab: Workshopping an Opportunity
  • Learn the process and science behind Win Labbing
  • Facilitate collaborative Win Labs with the 4 Stages of Structured Problem Solving model
  • Understand 6 tips to make your Win Labs successful
module_icon Inspiring Buyer Action: New Reality and the Buyer Change Blueprint
  • Learn the most powerful framework for driving buyer action, decisions, and change
  • Work with buyers to ensure the value case is compelling and powerful
  • Communicate your advantages and differentiators persuasively
module_icon Analyzing Stakeholders and Decision Making
  • Understand the 5 decision roles and how they affect buying decisions
  • Complete a thorough stakeholder analysis for your sales opportunity
  • Map out relationship strength with key stakeholders and build plans to improve them
module_icon Competitor Analysis and Planning: Taking the Pole Position
  • Identify competitors and position yourself favorably against them
  • Craft strategies that help you neutralize competitor advantages and protect your business from competitive threats
  • Plan to unseat incumbents entrenched in your sales opportunities
module_icon How We'll Win: Deal Presentations and Live Coaching
  • Apply a proven presentation framework for a strategy for winning a major opportunity
  • Practice presenting your opportunity to others
  • Get live coaching from facilitators and peers to win your deal
module_icon Presenting to Win: Delivering Exceptionally Compelling Proposal Presentations
  • Plan to deliver a proposal presentation that wows buyers
  • Learn the fundamental components of a powerful, persuasive proposal presentation
  • Structure your presentation so it balances the right delivery and interactions
module_icon Value Through the Eyes of the Buyer
  • Deeply understand what value is and how it affects buyer decision making
  • Articulate the value of what you offer through the eyes of the buyer
  • Apply the Resonate | Differentiate | Substantiate value proposition framework throughout the sales cycle
module_icon Plays and Big Plays: Win Your Sales, Outsell the Competition
  • Apply 6 different kinds of Big Play Strategies
  • Break through to executive-level, enterprise buyers
  • Win a major, competitive sale with Plays and Big Play Strategies

We offer a full curriculum of modules across the sales cycle from prospecting to advanced consultative selling, virtual selling, winning major sales, account management, and sales management. Learn more about our suite of sales training programs east

The Power of Win Labs

Win Labs are a key concept in Winning Major Sales. Win Labbing is a comprehensive, systematic, and repeatable deal review process. In Win Labs, your team will:

  • Workshop opportunities to surface ideas that will help them win
  • Collaborate with their peers on action plans
  • Use the 4 Stages of Structured Problem Solving

Discover how our client established Win Lab rooms, like the one pictured, which became their most reserved spaces. Learn more east

Win Lab

Training Modalities

Onsite Instructor-Led Training

Onsite Instructor-Led Training

Virtual Sales Training

Virtual Instructor-Led Training

hybrid_sales_training

Hybrid Training

self-study_sales_training

Self-Study+

Experience Success Like Our Clients

Agilysys doubles win rate and grows sales significantly.

When Agilysys needed to create a unified sales management and coaching system, establish a cohesive sales process, and give team members the skills and tools to drive sales, they connected with RAIN Group.

We helped Agilisys:

  • Increase sales bookings by 63%
  • Double large deal wins
  • Increase the number of sellers hitting quota from 30% to 65%
  • Improve sales cycle time by 20%

Click here to read the full case study east

Select Clients

Agilysys
SAGE_Publishing_logo_2023
cStor
BDO

Win More of Your Major Sales

Learn how RAIN Group’s transformational approach to training and change can help your team improve the win rate on your large opportunities.