Negotiation vs. Commoditization: Tips to Retain Margin and Compete in a Crowded Market

Sellers are hitting a wall with sales negotiations. Commoditization, procurement, and fierce competition make it challenging to retain margin and differentiate.

However, most negotiation issues are a symptom of a larger problem: the widespread failure to drive value early in the sales process. 

In this on-demand webinar, Andy Springer, Chief Client Officer at RAIN Group, will help you navigate the apprehension surrounding sales negotiations and share how you can take a holistic approach to driving stronger outcomes from the start of the sales cycle.

You'll learn:

• How to build value before and during negotiations
• How to lead a negotiation and keep it on track
• Where and when to trade for value
• 6 sources of power and leverage
• The difference between tangible and intangible value
• 4 keys to maintaining margin

If you want actionable tips to refine your approach to negotiations, this webinar is a must-watch.

To watch the on-demand webinar, fill out the form.