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In the coming year, as we continue to face economic uncertainty, CSOs are navigating choppier waters than ever. As a sales leader, your mandate is clear: drive efficiency, deliver predictable revenue growth, and increase margins—all while adapting to rapid shifts in buyer behavior and technology. With budgets under higher scrutiny, your decisions need to be defensible and ROI-driven.

Your 2025 strategy must be resilient, mitigate risks, and align with broader business priorities. It should address:

  • Planning and justifying sales and enablement initiatives
  • Hiring and retaining top talent
  • Creating a culture of continuous learning
  • Driving profitability and predictable revenue
  • Adoption of technology and AI
  • Maximizing team productivity
  • Strengthening sales leadership

To overcome these challenges, it's best to start planning ASAP.

In this compendium, we've compiled 25 tools and resources across these areas to help you plan for 2025. You'll also get early access to our new research on continuous learning in sales.

What's included:

  • Planning and justifying sales and enablement initiatives:
    • [Guide] The Complete Guide to Sales Training Success
    • [Reference] Enabling Reinforcement, Sustainability, and Results
    • [Checklist] Hiring a Sales Training Provider
    • [Webinar] Build Better Sales Training: A Proven Blueprint to Boost Performance

  • Hiring top talent:
    • [Ebook] The Ultimate Guide to Hiring Sales Superstars
    • [Tool] Interviewing and Hiring Sales Superstars Plan
    • [Tool] Menu of Common Seller Skills, Attributes, and Knowledge
    • [Calculator] The Cost of New Seller Turnover
    • [Reference] 125+ Interview Questions for Sales Hiring
  • From onboarding to everboarding, creating a culture of continuous learning:
    • [Report] Continuous Learning in Sales (early access!)
    • [Ebook] How to Build a Transformational Onboarding Program for New Sales Hires
    • [Template] Sales Onboarding Blueprint
    • [Checklist] Designing a Highly Effective Sales Onboarding Program
    • [Worksheet] Sales Onboarding Lead and Lag Measures

  • Driving profitability and predictable revenue:
    • [Guide] The Complete Guide to Sales Forecasting and Pipeline Management
    • [Video] Introduction to Sales Forecasting for Managers
    • [Tool] RAIN Pipeline Review Tool and Example

  • Adoption of technology and AI:
    • [Report] AI in the Sales Process
    • [Infographic] 10 Ways to Use AI in the Sales Process
    • [Reference] Sample AI Prompts for Sales Prospecting

  • Maximizing team productivity:
    • [Ebook] Unlocking the Productivity Code
    • [Tool] Goal Setting Worksheet
  • Strengthening sales leadership:
    • [Report] The Top-Performing Sales Manager
    • [Resource] The Top-Performing Seller Model
    • [Infographic] 10 Key Roles of the Best Sales Managers

Don't leave your strategy to chance—get the tools that sales and enablement leaders are using to drive results on their teams.

To download the compendium, simply fill out the form.

2025 Planning Essentials for CSOs