The Strategic Account Management Toolkit: Unlocking Growth and Innovation with Your Clients

Imagine being a key partner to your clients, selling your full suite of services, and building loyalty that lasts.

All of this can be achieved when you make strategic account management a priority—not to mention the massive growth potential (top performers are 3.1x more likely to grow revenue by 20% or more in strategic accounts).

However, every account requires a different approach, and many organizations lack the strategy and plan to consistently grow and protect key accounts.

In this complimentary toolkit, you'll get the resources you need to build SAM capabilities on your team. You'll get tactical tips to engage with existing accounts, resources to set strategy, and a guide to the six roles that make the biggest difference to account management.

The toolkit includes:

[Article] Strategic Account Management: Tips and Best Practices: Learn how the best organizations approach strategic account management and what you can do to maximize value and loyalty in the same way.
[White Paper] Competencies of Strategic Account Managers: Discover the capabilities that separate top SAMs from others, and the roles they play to drive account growth.
[Checklist] 57 Questions to Help You Build Your Account Growth Plan: Use this menu of questions to drive your strategy and planning around growing key accounts.
[Video] Roles of Strategic Account Managers: Learn the six roles that must be played on a strategic account management team for it to achieve at the highest level.
[Infographic] 6 Roles of Strategic Account Managers: Get the data to support the capabilities of each of the six strategic account management roles.

You’ll learn:

How to connect with and drive value for your existing accounts
The 3 SAM competencies that separate the best teams from the rest
What questions to ask when building your account growth plan
The 6 SAM roles that correlate with top performance

If you're looking to strengthen client relationships and develop a plan to effectively expand your key accounts, this toolkit is a great place to get started.

To download the free kit, simply fill out the form.