Deals are won and lost on your ability to demonstrate value.
In complex sales, buyers have high expectations, and generic pitches don't cut it. Top sellers co-create solutions, lead value-based conversations, and position themselves as trusted advisors.
According to RAIN Group research:
- 90% of Value-Driving Sales Organizations grow revenue year-over-year
- They also see higher win rates (54% vs. 45%)
- And experience lower undesired sales turnover (27% vs. 39%)
In this complimentary guide, you'll get tools and frameworks to help you drive urgency, differentiate, and lead buyer-first conversations that inspire action and trust.
The guide includes:
- [Guide] Your Guide to Value-Based Selling in Complex Sales: Learn how to lead with insight, strengthen your value proposition, and understand what buyers care about.
- [Checklist] Master Value-Based Selling: Maximize the impact and trust in each of your buyer interactions with this checklist of best practices.
- [Video] The Three Legs of the Value Proposition Stool: Discover how to resonate, differentiate, and substantiate with buyers to capture their attention and win their business.
You’ll learn:
- How to consistently and effectively uncover value for buyers
- When and how to collaborate with buyers
- A framework for making a compelling case for change
- How to transform transactional relationships into strategic partnerships
This guide is your opportunity to level up your sales approach to become a trusted source of value for your buyers.
Download the guide by filling out the form.
