We saw three pivotal themes shape the sales landscape in 2024: the growing integration of AI, the ongoing drive to deliver measurable value, and the central role of continuous learning. These elements define how organizations adapt and thrive in today’s evolving market.
Capitalizing on these trends demands a strategic balance. You must harness AI innovation while mastering fundamental sales capabilities like prospecting, needs discovery, solution crafting, presenting, and negotiating. To identify which skills are worth refining, it's time to take a step back to assess where you are and how you performed in 2024.
Whether you’re an individual contributor, a sales leader, or an enablement professional, these top resources from 2024 will help you set and achieve your strategic priorities in 2025.
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1. [Download] The C-Suite PlaybookFundamental sales skills are necessary with executive-level buyers, but you need more than that to stand out. In this ebook, you’ll learn 5 key strategies to give you the edge in your conversations with senior executives. |
1. [Download] The C-Suite Playbook
Fundamental sales skills are necessary with executive-level buyers, but you need more than that to stand out. In this ebook, you’ll learn 5 key strategies to give you the edge in your conversations with senior executives.
2. [Article] Value-Based Selling: Benefits and Strategies
Don’t let “value” just be a buzzword! Buyers report that a seller’s “focus on the value they can deliver” is the #1 most influential factor in their purchase decision. Discover how both sellers and organizations can put value first and make it an integral part of the sales process.
3. [Download] The Ultimate Sales Enablement Toolkit
Succeeding in your sales training and enablement initiatives starts well before the learning does. You need to help sellers learn and sustain their development over time. In this toolkit, access resources to help you plan an initiative that drives long-term behavior change for your sellers.
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3. [Download] The Ultimate Sales Enablement ToolkitSucceeding in your sales training and enablement initiatives starts well before the learning does. You need to help sellers learn and sustain their development over time. In this toolkit, access resources to help you plan an initiative that drives long-term behavior change for your sellers. |
4. [Article] Planning Your Sales Training for 2025: A Step-by-Step Guide
Sales training should be a deliberate effort, designed around your organization’s goals and sellers' capabilities. Don’t leave your results to chance: adopt this 6-step process to plan and implement your best training yet in 2025.
5. [Infographic] The 5 Ws of Connecting with B2B Buyers
When planning your buyer outreach, it works best to think of it through the lens of the 5 Ws: Who, What, When, Where, and Why. In this infographic, you’ll get a closer look at what buyers want to see from your outreach and how you can tailor yours to resonate with your target audience.
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5. [Infographic] The 5 Ws of Connecting with B2B BuyersWhen planning your buyer outreach, it works best to think of it through the lens of the 5 Ws: Who, What, When, Where, and Why. In this infographic, you’ll get a closer look at what buyers want to see from your outreach and how you can tailor yours to resonate with your target audience. |
6. [Download] The Sales Discovery Call Toolkit
74% of buyers say sellers aren’t effective at leading thorough needs discoveries. It takes listening and insightful questions to understand what buyers value. Doing so starts with an engaging sales discovery call. Learn how to lead calls that uncover buyer needs and put you in the best position to win the sale.
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6. [Download] The Sales Discovery Call Toolkit74% of buyers say sellers aren’t effective at leading thorough needs discoveries. It takes listening and insightful questions to understand what buyers value. Doing so starts with an engaging sales discovery call. Learn how to lead calls that uncover buyer needs and put you in the best position to win the sale. |
7. [Research] The State of Sales Training and Continuous Learning
Organizations with exceptional sales training see greater success in meeting their goals. However, the stakes are high, and there’s room for improvement. Based on a recent survey of sales professionals, learn what sets effective training apart and what organizations can do to achieve their desired results through training and continuous learning.
8. [On-Demand Webinar] Negotiation vs. Commoditization: Tips to Retain Margin and Compete in a Crowded Market
Commoditization, procurement, and competition make it challenging to retain margin and differentiate in sales negotiations. However, many negotiation issues are symptomatic of sellers being unable to drive value early in the sales process. In this webinar, we explore how you can build stronger negotiation outcomes from the start and maintain your margins.
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8. [On-Demand Webinar] Negotiation vs. Commoditization: Tips to Retain Margin and Compete in a Crowded MarketCommoditization, procurement, and competition make it challenging to retain margin and differentiate in sales negotiations. However, many negotiation issues are symptomatic of sellers being unable to drive value early in the sales process. In this webinar, we explore how you can build stronger negotiation outcomes from the start and maintain your margins. |
9. [Article] An Introduction to Using AI in Sales Prospecting
As the AI boom marches on, go beyond the hype and discover which tools and technologies can be incorporated into your sales process. For prospecting in particular, AI can help fill your pipeline, customize communications, and save time.
10. [Download] How to Make Online Sales Training Engaging
Online learning is now a major part of the sales training ecosystem, but it can be easy for learners to end up disengaged. Learn how to create structure for your online sales training based around implementation and long-term accountability.
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10. [Download] How to Make Online Sales Training EngagingOnline learning is now a major part of the sales training ecosystem, but it can be easy for learners to end up disengaged. Learn how to create structure for your online sales training based around implementation and long-term accountability. |
We hope these resources help you plan for a successful year, and wish you rest, comfort, and happiness as we bid 2024 farewell.
