// Sales Training

RAIN Sales Management

Enable managers to drive and inspire top sales performance.

Many people find themselves in the role of sales manager as the result of a promotion to recognize their top performance as a seller. But the skills that make for a successful seller and a successful sales manager are quite different.

In fact, managing a sales team is one of the more difficult jobs in any company.

In the RAIN Sales Management training program, your team will learn how to lead exceptional sales team meetings, excel with forecasting, interview and hire top sales performers, and help sellers consistently exceed sales targets.

Top Performers are more likely to...

71%
Motivate sellers for high productivity and performance
52%
Excel at planning and analyzing seller pipeline management
42%
Lead valuable sales team meetings

Source: RAIN Group Center for Sales Research, The Top-Performing Sales Manager

An important leverage point for many companies is their sales managers. Sales managers hold the keys to unlocking sales performance, yet most sales managers don't have the skills to do their jobs effectively.

Our sales manager training will give your leaders the knowledge, skills, and tools they need to keep sellers motivated, hold them accountable, and coach to top performance. 

Watch this video to learn how sales managers can help drive the performance of your team.


Develop Sales Manager Excellence

Learn how your managers can:

  • Lead effective team meetings
  • Forecast with confidence
  • Manage and boost seller performance

Sales Management Modules

With our selection of portable learning modules, we work with you to quickly design custom curricula with the content your managers need to effectively develop, lead, and coach their sellers.

module_icon Becoming a Top-Performing Sales Manager
  • Understand the full impact of effective management on seller success
  • Explore the 5 roles of top-performing sales managers
  • Initiate My Management and Coaching Plan to maximize performance
module_icon Leading Exceptional Sales Team Meetings
  • Apply the WEWIN formula for leading exceptional team sales meetings
  • Drive accountability, skill development, and a high-performance culture
  • Craft a plan to make your sales meetings exceptionally successful
module_icon Territory Planning and Analysis
  • Learn to craft a written, defensible case for sellers to achieve their targets
  • Define where and from whom their sales will come
  • Build belief and commitment to implementing plans
module_icon Sales Forecasting and Pipeline Management
  • Stress-test your pipelines methodically to make defensible, reliable forecasts
  • Teach sellers to manage forecasts based on fact and analysis, not emotion
  • Apply a consistent framework for managing pipeline activity
module_icon Interviewing and Hiring Sales Superstars
  • Learn the keys to sales candidate interviewing success
  • Apply the Recruiting Switch to hire more top-performing sellers
  • Avoid the common mistakes that derail sales interviewing and hiring success
module_icon Managing and Accelerating Sales Performance
  • Understand the manager’s role in sales performance maximization
  • Craft a performance acceleration plan for your team
  • Build sales performance improvement into your ongoing management plan
We offer a full curriculum of sales coaching modules for managers to lead exceptional coaching conversations. Our sales management curricula includes a mix of management and coaching modules based on the needs of your team.

The Top-Performing Sales Manager Model

TPSM Model

As part of our Top-Performing Sales Manager research, we studied 100 skills and behaviors in 12 categories across selling, productivity, and sales management and coaching. 

We found that sales manager success can be categorized in the areas highlighted in this model: rhythm, roles, and conversations.

The 10 roles are all statistically validated as 10 critical areas where Top-Performing Sales Managers excel versus other managers.

RAIN Sales Management dives into five of the 10 essential roles, focusing on performance management, pipeline and forecasting, meeting leadership, territory planning, and talent management. The other five roles are covered in RAIN Sales Coaching.

Training Modalities

Onsite Instructor-Led Training

Onsite Instructor-Led Training

Virtual Sales Training

Virtual Instructor-Led Training

hybrid_sales_training

Hybrid Training

self-study_sales_training

Self-Study+

Experience Success Like Our Clients

cStor wins significantly more sales, improves profit margin, and increases productivity.

When cStor’s sales professionals were using an inconsistent sales approach, they brought in RAIN Group for a multi-year initiative to establish a common sales methodology.

RAIN Group assessed the team to pinpoint areas for improvement, delivered RAIN Selling workshops, provided coaching and reinforcement, and lent recruiting assistance. Results were impressive:

  • Number of deals closed year-over year improved by 15.2%
  • Gross profit margin on sales won improved by 12.2%
  • Reduced average days to close by 10.4%
  • Results were so impressive the program won a prestigious Stevie Award for Sales Training/Coaching Program of the Year

Click here to read the full case study east

Select Clients

cStor
Toyota
Quaker
SAGE Publications

Transform Your Team with Sales Management Training

Learn how RAIN Group’s sales manager training can help transform the sales results of your team.