// Sales Training

RAIN Sales Coaching

Develop the skills needed to coach sales teams effectively.

More than ever, sales teams struggle with managing their time and day, missed sales goals, and lost opportunities. Coaching is an effective way to tackle these issues, but sales leaders and managers are at a loss for how to implement a productive coaching system. 

In RAIN Sales Coaching, sales leaders learn how to help sellers and professionals achieve their greatest sales potential and get the most out of each sales opportunity. 

Top Performers are more likely to...

71%

Motivate sellers for high productivity and performance

37%
Excel at coaching sellers to build sales skills
52%
Excel at coaching sellers to lead great sales conversations

Source: RAIN Group Center for Sales Research, The Top-Performing Sales Manager

Sales coaching is one of the most effective ways to improve sales performance, yet it’s a skill most sales managers lack and most organizations can improve on.

RAIN Sales Coaching gives your sales managers the knowledge, skills, and tools they need to coach sellers to top performance.

Watch the video to learn how to transform your sales leaders and managers into effective sales coaches.


Lead Masterful Coaching Conversations

Learn how your managers can:

  • Build an effective coaching plan
  • Develop a team of top sellers
  • Establish a rhythm of coaching

RAIN Sales Coaching Modules

With our selection of portable learning modules, we work with you to quickly design custom curricula with the content your managers need to lead effective coaching conversations.

module_icon Becoming a Top-Performing Sales Coach
  • Understand the full impact of sales coaching on seller success
  • Explore the 5 roles of top-performing sales coaches
  • Initiate My Coaching Plan to maximize the performance of your teams
module_icon Leading Masterful Sales Coaching Conversations
  • Lead masterful, collaborative sales coaching conversations
  • Drive ownership of success and accountability with sellers
  • Strengthen relationships between coach and seller
module_icon Motivating My Team to Take Daily Action
  • Learn 4 catalysts to ignite your team’s (and your own) proactivity
  • Teach your teams to 5x their productivity when they need to focus
  • Help teams to become impossible to distract
module_icon Managing and Coaching for Accountability
  • Increase accountability with two major accountability devices
  • Learn to coach sellers to solve accountability issues as they arise
  • Solve the most common accountability challenge: lack of time
module_icon Execute! Kicking Off Coaching and Implementation
  • Support participants in the transition from the completion of the delivery of a training program to 90 days of coaching
  • Set clear expectations for participants’ 90 days of coaching: what to expect, what to do, what’s expected of them
  • Drive interest, intrigue, and engagement in 90 days of coaching 
module_icon Developing My Team Into Sales Stars
  • Understand the sales manager’s role in seller capability development
  • Craft a capability development plan for the team
  • Build capability development into your ongoing coaching rhythm
module_icon Driving Team Change: Coaching for Action and Accountability
  • Define specific changes sellers on your team need to make to increase their success
  • Learn the keys to driving action and accountability with your teams
  • Build 90-day priority action plans for sellers to drive change and increase success
module_icon My Coaching for Action and Accountability Plan
  • Finalize specific actions your team needs to change to increase their success
  • Build My Coaching Plan to outline team actions needed to achieve exceptional results
  • Track and communicate progress, success, and results

We offer a full curriculum of sales management modules for managers to drive performance. Our sales management curricula includes a mix of management and coaching modules based on the needs of your team.

The Top-Performing Sales Manager Model

TPSM Model

As part of our Top-Performing Sales Manager research, we studied 100 skills and behaviors in 12 categories across selling, productivity, and sales management and coaching. 

We found that sales manager success can be categorized in the areas highlighted in this model: rhythm, roles, and conversations.

The 10 roles are all statistically validated as 10 critical areas where Top-Performing Sales Managers excel versus other managers.

RAIN Sales Coaching focuses on the five roles around motivation, focus and action planning, execution and productivity, advising and facilitating, and development. It underscores the importance of adopting a consistent rhythm of coaching and developing coaching plans that motivate sellers.

Training Modalities

Onsite Instructor-Led Training

Onsite Instructor-Led Training

Virtual Sales Training

Virtual Instructor-Led Training

hybrid_sales_training

Hybrid Training

self-study_sales_training

Self-Study+

Experience Success Like Our Clients

Agilysys doubles win rate and grows sales significantly.

When Agilysys needed to create a unified sales management and coaching system, establish a cohesive sales process, and give team members the skills and tools to drive sales, they connected with RAIN Group.

They were able to:

  • Increase sales bookings by 63%
  • Double large deal wins
  • Increase number of sellers hitting quota from 30% to 65%
  • Improve sales cycle time by 20%

Click here to read the full case study east

Select Clients

Agilysys
Toyota
Citi
Chatham Financial

Transform Your Team with Sales Coaching Training

Learn how RAIN Group can help you improve the sales coaching skills of your managers.