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Consultative Selling Insight Selling Productivity Opportunity Management Sales Management Sales Negotiation Sales Prospecting Strategic Account Management Executive Sales Virtual Selling Sales TrainingThe telecommunications industry is evolving at breakneck speed. It now includes phone, wireless, internet, cable, and satellite, and is responsible for delivering voice, data, graphics, and video at increasingly high speeds.
In addition to facing fierce competition, the number of products and solutions have ballooned in the last decade, resulting in a highly commoditized marketplace with confused buyers and overwhelmed sellers. In addition, support teams are frequently expected have sales conversations, meaning those without direct sales roles also need sales resources.
To succeed in telecom sales, your sellers need to know your customers and provide value beyond the solutions you provide. Sellers need to position themselves as credible experts and provide buyers with new ideas and insights.
At RAIN Group, we've worked with some of the world’s largest telecommunications companies to help them unleash the sales potential of their teams.
Telecom is a highly competitive industry. With rapid innovation, it’s no longer enough to simply be number 1 or 2 in the market. To grow, telecom companies frequently look beyond their own services, partnering with OTT players, smart home providers, and companies that can help expand their media and content services.
But in trying to be all things to all people, you still don’t stand out.
Where can you become the sought-after solution? Cybersecurity? Cloud solutions? Workforce mobility? Going deep instead of wide allows you to develop a specialized salesforce that understands buyer needs, speaks their language, and is able to recommend a product/service mix that resonates.
Mobile and telecom solutions are highly commoditized and increasingly complex. Your sellers have an opportunity to cut through market noise by helping buyers understand what you offer and how it’ll help them reach their goals.
New ways to connect, engage with entertainment, and access the internet are alluring to consumers. Your company needs keep pace with these changes while keeping sellers up-to-date and prioritizing customer retention.
In a competitive environment, it can be easy for sellers to oversell and overpromise, but economic, supply chain, and other factors have a big impact on your delivery and fulfillment capabilities, putting a damper on new relationships from the start.
Finding top talent, reducing turnover, improving onboarding, and increasing ramp-up speed are all essential to ensuring you have the best sellers representing you in the market. At the same time, you need processes in place to forecast their performance, ensuring you get what’s expected from each seller.
Your sellers need the skills to connect with buyers and lead masterful sales conversations. Teach them to lead thorough needs discoveries, make the ROI case powerfully, and help buyers see future possibilities.
Your sellers need the skills to connect with buyers and lead masterful sales conversations. Teach them to lead thorough needs discoveries, make the ROI case powerfully, and help buyers see future possibilities.
Educate buyers on what’s possible through the adoption of new technologies, inspire them to act, and drive change in a highly competitive industry. Help your telecom sellers become the go-to people for advice and win based on the unique value and perspective they bring.
Loyalty programs aren’t enough to make customers stay. Your sellers need to become trusted advisors that can easily identify opportunities within accounts, embedding your solutions across customer organizations, while protecting against competitor inroads.
Loyalty programs aren’t enough to make customers stay. Your sellers need to become trusted advisors that can easily identify opportunities within accounts, embedding your solutions across customer organizations, while protecting against competitor inroads.
It’s difficult for sellers to transition to new ways of selling and quickly adapt to frequent market changes. Coaching with the right rhythm, focus, and goals can give your sellers the support they need to stay on track, be motivated, and see results.
RAIN Group provided an exceptional and leading-edge virtual learning experience for our national sales channel. We were struggling with a geographically dispersed sales team that were time poor and had found that self-directed eLearning did not give us the same benefits as pre-set, collaborative learning sessions that sellers were used to in traditional classroom training. RAIN Group’s response to our challenge was exceptional; they conceived, designed, and deployed a best-in-class Virtual Sales Academy covering 20 different sales competencies in 90-minute virtual sessions over a 12-month rolling calendar. The Academy used a mixture of virtual classroom live delivery, interactive digital reinforcement, and eLearning, and proved to be a great success. I would not hesitate to recommend RAIN Group as a partner to deliver sales capability uplift to a remote and dispersed sales team.
cStor helps companies strategize, create, and implement data center solutions that address business needs.
cStor worked with RAIN Group on a multi-year engagement to embed a common sales methodology across the organization. The project included assessments, workshops, coaching, and learning reinforcement.
Results were so impressive the program won a prestigious Stevie Award for Sales Training/Coaching Program of the Year.
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