// Industries

Insurance Sales Training

Grow your insurance sales.

Selling insurance is unlike selling any other type of product or service: buyers can’t see, touch, or feel it, and you’re selling to their fears. This becomes particularly complex when selling to generations that would rather click a button to buy than talk to someone.

It’s up to your agents to convert these highly skeptical business buyers and consumers. In an industry that can be primarily transactional, your insurance agents have an opportunity to lead with education and insights, creating rapport and earning the trust of these buyers.

At RAIN Group, we help companies and agents improve their results through insurance sales training. In the face of increasing competition, disruptive technology, and economic challenges, we’ll help develop the skills of your agents so they connect with buyers, ask better questions, and lead conversations in a way that differentiates your company in the market.

Blue Cross Blue Shield
Brighthouse Financial
Marsh McLennan
Protective
Swiss Re
TransAmerica

Strategies for Selling Insurance

Buyers don’t care about the details of your services—they can read that on your website. They care about the value your agents bring to the table over and above the products you provide.

At RAIN Group, we help your agents master insurance sales. They learn to:

  • Sell with an insight-based approach, leading with their ideas and expertise
  • Sell proactively, driving demand for products clients should be using but aren’t
  • Increase cross-selling and up-selling to sell the full range of your company’s products and services
Agents Must Stay Relevant

Agents Must Stay Relevant

Younger generations are much more interested in self-service learning and buying, which means your agents are likely to lose if they don’t have conversation skills, product knowledge, and insights to offer once they’re in front of a client.

Target Millennials and Gen Z

Target Millennials and Gen Z

Your target audience is changing. With the oldest of Gen Z now well into their 20s, you must consider the messaging, platforms, and products that matter to these tech-savvy and influential groups.

Economic Downturn

Economic Downturn

In the face of a recession, consumers are likely to reduce coverage and draw on life insurance policies. You need a growth plan that fills these gaps.

Competition

Competition

New startups and technologies are revolutionizing the way consumers buy insurance products. Your agents play a key role in breaking through the noise and differentiating from your competition.

Insurance Sales Solutions

Foundations of Consultative Selling

Consumers are changing the way they want to buy insurance products, but that doesn’t mean your agents are out of the job. They have an opportunity to make a big impact by asking the right disruptor questions, educating without being pushy, and shifting consumer points of view.


Foundations of Consultative Selling
Foundations of Consultative Selling

Foundations of Consultative Selling

Consumers are changing the way they want to buy insurance products, but that doesn’t mean your agents are out of the job. They have an opportunity to make a big impact by asking the right disruptor questions, educating without being pushy, and shifting consumer points of view.


Sales Negotiation

Sales Negotiation

Consumers are skeptical and will find many reasons why they don’t need insurance products right now, that they’re too expensive, or that they want to shop around. Train your agents to respond to these objections and turn them into an opportunity to move the sale forward.


Winning Major Sales

Increasing deal size is a great way to maximize market share without adding pipeline or sellers. To get there, your agents need a comprehensive, systematic, and repeatable process for creating winning sales strategies that infuse value from the start.


Winning Major Sales
Winning Major Sales

Winning Major Sales

Increasing deal size is a great way to maximize market share without adding pipeline or sellers. To get there, your agents need a comprehensive, systematic, and repeatable process for creating winning sales strategies that infuse value from the start.


Prospecting

Prospecting

Traditionally, agents have relied on their personal network to build their pipelines, but younger agents don’t rely on old-school connections. They need the skills to master social selling, develop compelling messaging, and connect with clients where they are.


Learn more about our full suite of sales solutions to help your agents master the market.


Experience Success Like Our Clients

Chatham Financial Increases Average Deal Size by 180%

Chatham is a financial advisory and technology company serving the investment and risk management needs of its clients. The management team realized that growth would slow without more people to shoulder the load of bringing in new clients and expanding existing ones.

They worked with RAIN Group to deploy assessments, custom RAIN Selling and Insight Selling programs and curriculums, Train the Trainer for leaders, coaching, and more.


Chatham Financial

Chatham's results:

  • On track to achieve 200% of sales targets
  • Average deal size increased over 180%
  • Shortened sales cycle from 150 to 81 days

Transform Your Insurance Team with Sales Training

Learn how we can help your team connect with customers and drive revenue growth.


Experience RAIN Group's Training in Action.