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Consultative Selling Insight Selling Productivity Opportunity Management Sales Management Sales Negotiation Sales Prospecting Strategic Account Management Executive Sales Virtual Selling Sales TrainingSelling insurance is unlike selling any other type of product or service: buyers can’t see, touch, or feel it, and you’re selling to their fears. This becomes particularly complex when selling to generations that would rather click a button to buy than talk to someone.
It’s up to your agents to convert these highly skeptical business buyers and consumers. In an industry that can be primarily transactional, your insurance agents have an opportunity to lead with education and insights, creating rapport and earning the trust of these buyers.
At RAIN Group, we help companies and agents improve their results through insurance sales training. In the face of increasing competition, disruptive technology, and economic challenges, we’ll help develop the skills of your agents so they connect with buyers, ask better questions, and lead conversations in a way that differentiates your company in the market.
Buyers don’t care about the details of your services—they can read that on your website. They care about the value your agents bring to the table over and above the products you provide.
At RAIN Group, we help your agents master insurance sales. They learn to:
Younger generations are much more interested in self-service learning and buying, which means your agents are likely to lose if they don’t have conversation skills, product knowledge, and insights to offer once they’re in front of a client.
Your target audience is changing. With the oldest of Gen Z now well into their 20s, you must consider the messaging, platforms, and products that matter to these tech-savvy and influential groups.
In the face of a recession, consumers are likely to reduce coverage and draw on life insurance policies. You need a growth plan that fills these gaps.
New startups and technologies are revolutionizing the way consumers buy insurance products. Your agents play a key role in breaking through the noise and differentiating from your competition.
Consumers are changing the way they want to buy insurance products, but that doesn’t mean your agents are out of the job. They have an opportunity to make a big impact by asking the right disruptor questions, educating without being pushy, and shifting consumer points of view.
Consumers are changing the way they want to buy insurance products, but that doesn’t mean your agents are out of the job. They have an opportunity to make a big impact by asking the right disruptor questions, educating without being pushy, and shifting consumer points of view.
Consumers are skeptical and will find many reasons why they don’t need insurance products right now, that they’re too expensive, or that they want to shop around. Train your agents to respond to these objections and turn them into an opportunity to move the sale forward.
Increasing deal size is a great way to maximize market share without adding pipeline or sellers. To get there, your agents need a comprehensive, systematic, and repeatable process for creating winning sales strategies that infuse value from the start.
Increasing deal size is a great way to maximize market share without adding pipeline or sellers. To get there, your agents need a comprehensive, systematic, and repeatable process for creating winning sales strategies that infuse value from the start.
Traditionally, agents have relied on their personal network to build their pipelines, but younger agents don’t rely on old-school connections. They need the skills to master social selling, develop compelling messaging, and connect with clients where they are.
RAIN Group introduced the key selling skills that our team needed to become top performers. They presented a customized program that addressed our specific needs and taught us how to lead conversations and close business with great success. The results to date have exceeded our expectations. Our average sales have increased drastically, we've shortened our sales cycles, and we're on track to achieve 200% of our sales targets. Our business development skills are at an entirely new level and it's having a significant impact on our growth.
Chatham is a financial advisory and technology company serving the investment and risk management needs of its clients. The management team realized that growth would slow without more people to shoulder the load of bringing in new clients and expanding existing ones.
They worked with RAIN Group to deploy assessments, custom RAIN Selling and Insight Selling programs and curriculums, Train the Trainer for leaders, coaching, and more.
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