RAIN Group Recognized in 2022 Gartner® Magic Quadrant™

BOSTON – March 3, 2022 –RAIN Group, a global sales training company delivering results through in-person and virtual sales training, coaching, and reinforcement,  announced it was named a Challenger in the 2022 Gartner® Magic Quadrant™ for Sales Training Service Providers.

According to Gartner, “Challengers are characterized by operational excellence and good standing in the sales training services market. Challengers offer training for the widest range of revenue-generating employees, and their high instructor-to-student ratio allows them to drive change effectively with their clients.”

“We believe that sales organizations rely on Gartner research when examining vendors for their sales training needs. It’s an honor to be recognized in this Magic Quadrant report for our ability to execute and completeness of our vision,” shared Mike Schultz, president of RAIN Group.

“We’re laser-focused on providing the best content and education system, and helping our clients achieve the best results. To continue doing this, we have a lot of big, exciting things launching in the coming year, including new research and training on how sales and sales management are changing, and we’re launching new technology offerings such as artificial intelligence and machine learning.”

According to Gartner,  “As sales enablement leaders face increasing pressure to adapt sellers to today’s omnichannel buying preferences, many are turning to sales training service providers to improve their sales teams’ B2B processes. This research helps CSOs navigate the leading sales training providers in today’s market.”

“Gartner’s analysis in this Magic Quadrant is based on a number of sources:

• Sales training service providers’ Magic Quadrant vendor survey responses.
• Vendor briefings to clarify some vendors’ provided information.
• Recorded demonstration of the users’ training experience and how they integrate with other technologies.
• Verified customer feedback posted on Gartner Peer Insights in 2021.
• Financial data from the S&P Capital IQ platform for the public companies, and financial data for the private companies from the vendors themselves. This information was scored using Gartner’s financial model (see Understanding the Methodology Behind Gartner’s Financial Statement Scorecard for Public Companies).
• Publicly available information online.”

“RAIN Group provides the right blend of customization, while embracing research-based content and learning vehicles, to give a most effective learning experience. Simply put...they have become the gold standard for Virtual Learning.” — EVP and GM in IT Services

"RAIN Group is clearly very experienced at planning and executing sales training and I felt like I was in safe hands from the start." — Chief Customer Officer in IT Services

"We’ve used RAIN Group for targeted training opportunities for almost a decade. Their programs are anything but cookie cutter. We have found their staple material to be insightful and practical and their ability to tailor the learning to our unique industry provided us with a really tangible ROI." – Director of Commercial Sales in Media and Publishing

With clients spanning numerous sectors, including financial services, technology, manufacturing, professional services, life sciences, and others, several of RAIN Group’s clients have won Brandon Hall and Stevie Sales & Customer Services Awards for results achieved following the training.   

Gartner Subscribers can read 2022 Gartner® Magic Quadrant™ for Global Sales Training Providers here.

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About RAIN Group 

Founded in 2002, RAIN Group is a Top 20 Sales Training Company that delivers award-winning results through in-person and virtual sales training, coaching, and reinforcement. The firm has helped hundreds of thousands of salespeople, managers, and professionals in more than 75 countries significantly increase their sales results. Headquartered in the greater Boston area, office locations include Bogotá, Geneva, Johannesburg, London, Mexico City Mumbai, Seoul, Sydney, and Toronto. To learn more, visit http://www.raingroup.com.