RAIN Group Recognized in the 2024 Gartner Market Guide

BOSTON – October 31, 2024 – RAIN Group, a global sales training company delivering results through in-person and virtual sales training, coaching, and reinforcement, announced today it was recognized as a Representative Vendor in the 2024 Gartner® Market Guide for Sales Training Service Providers, Worldwide.

“We are thrilled to be recognized as a Representative Vendor in the 2024 Gartner Market Guide for Sales Training Service Providers, Worldwide for the second consecutive year,” says Erica Schultz, CMO of RAIN Group. "We believe this recognition underscores our dedication to providing innovative sales solutions that fuel faster growth and higher win rates for our clients."

The Gartner report states that, “sales training service providers differ the most across four capability categories: expertise, delivery, reach, and technology.” The report also assumes, “By 2028, the sales training provider market is expected to grow by 35%.”

Since 2002, RAIN Group has delivered sales training and performance improvement solutions to companies worldwide. The firm is consistently recognized by Selling Power and Training Industry, while also earning numerous Brandon Hall and Stevie Awards for its successful programs with clients such as Covetrus, BDO, SAGE Publishing, Lee Hecht Harrison, Toyota, and a confidential global technology company.

Clients have shared their experiences working with RAIN Group on Gartner Peer Insights™ and the firm has an overall 4.5 out of 5-star rating (as of October 22, 2024). RAIN Group has received a similar rating on G2 with the firm ranked 2nd out of 120+ service providers.

Organizations look to sales training service providers for several reasons, including increasing deal sizes, shortening sales cycles, improving win rates, improving margins, growing existing accounts, and converting more high-quality opportunities.

The 2024 Market Guide for Sales Training Service Providers Worldwide can be accessed by Gartner clients from here. 

Attributions and disclaimers:

Gartner, Market Guide for Sales Training Service Providers, Worldwide, Shayne Jackson, Elizabeth Jones, Bill Yetman, 11 September 2024.

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About RAIN Group

Founded in 2002, RAIN Group is a Top 20 Sales Training Company that delivers award-winning results through training, coaching, and reinforcement. The firm has helped hundreds of thousands of salespeople, managers, and professionals in over 90 countries significantly increase their sales results. Headquartered in the greater Boston area, office locations include Bogotá, Geneva, Johannesburg, London, Mexico City, Mumbai, Santiago, São Paulo, Seoul, Sydney, and Toronto. Learn more at raingroup.com.