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2025 Top Sales Training Companies List

RAIN Group Named a Top 20 Sales Training Company for the Seventh Consecutive Year  

Recognized by Training Industry for excellence in sales training innovation, program quality, client impact, and business growth 


BOSTON – February 19, 2025 – RAIN Group, a global sales training company delivering results through in-person and virtual sales training, coaching, and reinforcement, announced today it was named to Training Industry’s 2025 Top 20 Sales Training Companies list.

Earning a spot on the list for the seventh consecutive year, RAIN Group was recognized for its program quality, market presence, innovation, client impact, and business growth.

For two decades, RAIN Group has helped hundreds of thousands of professionals, managers, and sales leaders in 95+ countries elevate their sales performance. Its comprehensive training programs are built on proprietary research from the RAIN Group Center for Sales Research, allowing clients to benchmark against top sales performers and achieve transformative results.

“It’s been an exciting year. We introduced Selling to Senior Executives, launched the Sales Capability and Execution Assessment and Sales Skills Self-Assessment, and conducted a study on Continuous Learning in Sales,” said Erica Schultz, CMO of RAIN Group. “We also expanded language availability and enhanced several programs to ensure our clients have the best sales training solutions to drive success.”

To support sellers and sales enablement professionals further, RAIN Group released a suite of resources including eBooks, toolkits, and webinars covering key sales topics such as C-suite selling, negotiation, and effective sales training strategies.  Notable resources include:

  • Your Guide to Creating a Sales Playbook
  • CSO Planning Essentials: 25 Resources to Drive Your 2025 Strategy
  • How to Make Online Sales Training Engaging
  • The C-Suite Playbook
  • Sales Discovery Toolkit
  • 9 Principles of Selling to Senior Executives
  • The Ultimate Sales Enablement Toolkit

View the list here. east

About RAIN Group

RAIN Group is an award-winning leader in sales transformation, with over 20 years of researching and enabling top sales performance. RAIN Group’s modular, multi-modal approach to sales training provides flexible and customizable solutions for complex global teams. Trusted by leading companies, RAIN Group partners with clients to ensure learning is adopted, creates lasting behavior change, and drives measurable results. Learn more at raingroup.com

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